The impetus of Google in developing their Internet strategy is motivating the two other Internet giants.
Steve Ballmer, Microsoft CEO, has declared that with Google it’s difficult to find and to incorporate new and better talents. That’s why, they have decided to increase their next year budget for research and development to 7.5 billion dollars, which are 1.3 billion dollars more than they declared a few months ago behind, in May.
By the other hand, today Yahoo has realized an acquisition and an investment. They know that the competition in Internet has increased and are prepared for it. In addition, for almost one month, Yahoo is in conversations to acquire Facebook (for 1 billion dollars); even when these conversations have cooled because Facebook requests a higher offer.