Getting Real, a book elaborated by the company 37 signals (creators of Basecamp, Ta-da List and others), is already available and free, only online. The PDF version to download still continues costing US$ 19.00.
The book had very good reviews, for what is a recommended reading. It’s not a practical book but rather theoretically (planning, skills, advices and philosophy) that looks for the simplification of the Web cycle development and the orientation to the final user.
A business model that VC* adores. Business 2.0 has published a series of advices to make money offering free services. Which is the strategy? The “Freemiums”services. That is to say, services 100 % free that attract users to a basic product, to offer then a special product, with a respective payment.
Examples of this strategy success are many, the Magazine mentions, between others, two examples: Adobe, which started by giving their PDF reader in 1995; and MySQL, the second company in open-source database software, that also offers it for free.
These are nine advices to begin your “Freemium” business:
What it’s going to happen in the next months with Youtube? Enough of theories, in this video all the truth is discovered.
This one is a brief summary of what in my opinion are the best firefox extensions for Web development. But careful, it’s not a closed Top Ten there are still several extensions that we can keep for another moment.
A magnificent HTML editor, has three views: Code, WYSIWYG and a Firefox preview. Also it allows you to open theses previews in other browsers, has a file bar to surf easily between directories. It has an embed JavaScript console. Facilitates the code validation according to the W3C and has an advanced panel of search/replacement/result. For those who use Dreamweaver, this extension turns out to be very familiar. Download.
DevBoi offers a quick lateral access to documentation and manuals about XHTML, CSS, JavaScript, PHP, Ruby on Rails and others. Obviously it requires an Internet connection. Between the information it provides, for example in CSS indicates you the support of every attribute in multiples browsers IE5 Mac, IE 5, IE 5.5, IE 6, Mozilla, Opera 5, Opera 6, Opera 7, Konqueror 2.2, Safari 1. It is configurable. Download.
Newly sold one of the most popular video services of Internet, and another service something similar, starts being news. FreeTube is a web that offers free television online, besides without having to install any program.
As you can see in the Print Screen, the quality is not bad; surely they automatically detect the connection speed and make the transmission with Windows Media Player.
But is good to notice that FreeTube offers more than 200 television channels, between them: AXN (yesterday recent addition), ESPN, CNN, MTV and many known television networks, and everything in video streaming.
Few days ago we were talking about a new concept that is arising with the creation of social applications Web 2.0. SMO are the initials of Web Social Optimization (Social Media Optimization). And now with the intention that “Change This†publishes a qualified “manifest” named: A Guide to Social Media Optimization (SMO), the author of the term, Rohit Bhargava, is requesting votes.
Change This is a portal that publishes “manifests” related to technology and new medias. But not everything is published, that is why the topic must be approve by a committee and voted by the public.
Even when searches, in Yahoo! are losing market in comparison with Google, to call people to create their own content really can give result.
Business 2.0 has published an interesting article about Yahoo Answers’s success, considered the second most popular site of information on Internet, only after the Wikipedia.
In June, Yahoo Answers had more than 12 million unique visitors, 35 per cent more than the previous month (to have a clearer idea, YouTube had 13.4 million visitors in June).
A new phrase starts taking force in the world of Internet marketing. As well as it is common to talk about the importance of the SEO (Search Engine Optimization) in a web life; with the emergence of increasingly dynamical social applications and sites, there arises also the importance of optimizing the web social communication, this optimization is known as SMO (Social Media Optimization).
The appearance of social communities, web portals 2.0, mashups, RSS and millions of blogs interacting, are changing the classic Internet traffic distribution. Before, traffic was provided almost only by the portals – seekers, now on the other hand many visits come for references. To close our eyes before this change, would be a great mistake.
For it, Rohit Bhargava started outlining the first directives to optimize the Web social communication, which they have been increasing and here I summarize.
1. Increase your linkability: The first one and more important. The web has to stop being “static†as possible.
11 ways of optimizing an URL it is an article published in seomoz that seems to be very interesting, it shows really valuable information. The especially part that called my attention was point 6, since the web make fashionable spam seekers with subdomains. Here I left you part of the article.
1. Describe your content
An URL who says everything is a magnificent URL. If a user can read the URL and understand exactly the content of the page before at least seeing it, you will have done your work. Remember, these URLs are copied, shared, sent for email, annotated and even approved by the search engines.
2. Keep it short
Briefness is a virtue, remember it always. If you make a shorter URL, it will be easier to copy and paste, to read rapidly, to write it in a presentation card or to use it in hundreds of other slightly common ways, everything which gives it major utility.
Do you know someone who tends to ask a lot of questions? Maybe he or she gets on your nerves because of the questions you have to field and because it seems you can’t get through a conversation without numerous interruptions. Don’t despair. This may be a very creative person from whom you can learn and someone who might help you increase your own ability to be creative.
In my “A Strategy For Winning†book, principle number three is Be Creative. I define creativity as doing a common thing uncommonly well. It is taking what we have, where we are, and getting the most out of it. It is looking at old things with a fresh pair of eyes and seeing them differently. When aptly applied, the questions “Why?†and “What if?†can change one’s life and change one’s world.
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