U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web, according to data released on Tuesday.
The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo Inc. and Google Inc. , which are benefiting as consumers spend more of their media and purchasing time on the Internet.
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First, you’ll have to tell Google whether you’re a company or a one-man
show. That’s important because it tells them where to send the money. (In
general, it’s better to get your money by direct deposit; Google charges for express mail checks.) You’ll also have to choose whether you
want content-based ads, search ads or both. (Content-based ads are
better but I’ll tell you how to benefit from each.)
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What should you start to do then? Follow these as a start:-
1. Build Your Opt-In Lists
If you want to stay in internet business, then you must really build your own targeted opt-in subscribers. Remember this basic yet critical rule by hard. But you don’t have to scratch your head hard. This can be achieved quite easily by using auto-responder system that helps to sequentially sending out a planned series of email messages to your beloved opt-in subscribers. So, what you need to do is to entice your website visitors to subscript by giving them some valuable products or service in return. Repeat these consistently by setting this process to run even without you having to look it again. That’s our goal here — Automate it.
2. Setup an Ezine or Newsletter.
Setup your very own ezine or newsletter and start collecting emails. It could be a simple and short training course, or an ezine that you would publish weekly or monthly. The important preparation is to create about 8 or 9 messages prior begin to accept subscribers. By doing this, you’ll always be several steps well ahead of the online strategy. Commonly, publishers send it on weekly basis, with their mailings that’s several days apart to keep subscribers afresh. You should keep in mind that you need to allow your subscribers a chance to digest the information.
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