Category Archives: Smo

Delicious vs. Digg

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Brian Clark has published in the performancing blog three reasons why Delicious is better than Digg and this in order to a recent publication of him that was promoted both in Digg’s front page and in Delicious’s popular top.

Let’s see the three reasons for which he thinks Delicious is better and also a few own opinions that show the opposite:

3 reasons why Delicious is better than Digg

 

Reason #1: Bookmarks are enduring

Though it is true that we keep a web site to return when we have more time; mostly, the users of Delicious view the page as a resource to which they will be able to return again and again. With Digg, the user simply votes, being able to provide, or not, traffic. Digg has a short term effect.

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Vote for SMO

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Few days ago we were talking about a new concept that is arising with the creation of social applications Web 2.0. SMO are the initials of Web Social Optimization (Social Media Optimization). And now with the intention that “Change This” publishes a qualified “manifest” named: A Guide to Social Media Optimization (SMO), the author of the term, Rohit Bhargava, is requesting votes.

Change This is a portal that publishes “manifests” related to technology and new medias. But not everything is published, that is why the topic must be approve by a committee and voted by the public.

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SMO, Rules of Social Media Optimization

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A new phrase starts taking force in the world of Internet marketing. As well as it is common to talk about the importance of the SEO (Search Engine Optimization) in a web life; with the emergence of increasingly dynamical social applications and sites, there arises also the importance of optimizing the web social communication, this optimization is known as SMO (Social Media Optimization).

The appearance of social communities, web portals 2.0, mashups, RSS and millions of blogs interacting, are changing the classic Internet traffic distribution. Before, traffic was provided almost only by the portals – seekers, now on the other hand many visits come for references. To close our eyes before this change, would be a great mistake.

For it, Rohit Bhargava started outlining the first directives to optimize the Web social communication, which they have been increasing and here I summarize.

Rules of Social Media Optimization

1. Increase your linkability: The first one and more important. The web has to stop being “static” as possible.

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