Category Archives: Internet Marketing

How many Web sites are in Internet?

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According to Web server’s last statistics elaborated by NetCraft, there are more than 100 million web sites in the whole world. As you can see in the graph, the growth has been enormous principally in the last 2 years. In August, 1995 they existed near than 19 thousand sites, in 2004 near than 50 million web sites and know more than 100 million.

According to the web statistics company, the main cause of this explosive growth of last two years, are blogs and small business web sites. Can you even imagine that? I do.

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MySpace or Spam 2.0?

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It turns out that four months ago the freelance journalist Trent Lapinski received the order, for an On-Line, of writing an article about MySpace.

After he fulfill the researches and done the interviews, the owner of the Online newspaper (names have not been revealed) received News Corp’s threats. (Current owner of MySpace, of property of Ruphert Murdoch) that inquire not to publish the investigation, for being totally groundless.

So the On-line, to avoid any problem, did not publish the article. A few days ago, having recovered his author’s copyright, Trent Lapinski decided to publish his research in Walleywag, becoming cover in Digg and which affirmations we finished with few big signs of interrogation:

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SMO, Rules of Social Media Optimization

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A new phrase starts taking force in the world of Internet marketing. As well as it is common to talk about the importance of the SEO (Search Engine Optimization) in a web life; with the emergence of increasingly dynamical social applications and sites, there arises also the importance of optimizing the web social communication, this optimization is known as SMO (Social Media Optimization).

The appearance of social communities, web portals 2.0, mashups, RSS and millions of blogs interacting, are changing the classic Internet traffic distribution. Before, traffic was provided almost only by the portals – seekers, now on the other hand many visits come for references. To close our eyes before this change, would be a great mistake.

For it, Rohit Bhargava started outlining the first directives to optimize the Web social communication, which they have been increasing and here I summarize.

Rules of Social Media Optimization

1. Increase your linkability: The first one and more important. The web has to stop being “static” as possible.

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11 ways of optimizing an URL

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11 ways of optimizing an URL it is an article published in seomoz that seems to be very interesting, it shows really valuable information. The especially part that called my attention was point 6, since the web make fashionable spam seekers with subdomains. Here I left you part of the article.

11 advices to achieve successful URLs

1. Describe your content

An URL who says everything is a magnificent URL. If a user can read the URL and understand exactly the content of the page before at least seeing it, you will have done your work. Remember, these URLs are copied, shared, sent for email, annotated and even approved by the search engines.

2. Keep it short

Briefness is a virtue, remember it always. If you make a shorter URL, it will be easier to copy and paste, to read rapidly, to write it in a presentation card or to use it in hundreds of other slightly common ways, everything which gives it major utility.

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Benefits of Online Shopping

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When it comes to shopping, more and more of us are letting our fingers (and our mice) do the walking.

Online sales are expected to hit $211 billion this year. That is a rise of 20 percent over last year and comes just three years after the industry hit the $100 billion milestone, according to the 2006 State of Retailing Online report from Shop.org and Forrester Research. Here are seven reasons it makes sense to shop online:

1. Lower prices. Online shopping can reduce overhead costs in a variety of ways, which can translate to lower prices for you. In fact, one 2004 study found online prices to be 6 to 16 percent lower than offline prices.

2. More savings with online coupons. Many times, shoppers can save even further with an online coupon or coupon code. According to a 2005 Bizrate/Shopzilla report, 71 percent of online shoppers said they were able to find better discount offers and sales online, as compared to shopping through a catalog or traditional retail merchant. Online retailers may issue a button or text link that will apply an automatic savings to your order, or they may issue a specific coupon code to be entered at checkout.

3. Research capabilities. The Internet allows you to easily compare products and prices, so you can be sure that the item you purchase is the exact item you want. Online merchants can publish much more information about their product on a website than they could affordably publish in a print catalog. And online stores give you the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer. As Internet connection speeds continue to increase for larger segments of the population, these types of interactive features will become even more important. Zappos.com, a leading shoe retailer, for example, allows you to view most shoes from as many as eight different angles, including a close up.

4. Increased selection. Warehousing logistics can be much simpler for an online retailer, and many of the online superstores have a staggering inventory to choose from. Plus, as a consumer, you can avoid the inconvenience of physically traveling among online stores to comparison shop. A simple online search can lead you to the right product at the right price, fast.

5. Convenience. An online store allows you to shop 24 hours a day, 7 days a week. So you can shop at your leisure, regardless of your time zone. This is particularly important for those of us who are limited in our ability to get to a brick and mortar store. The elderly, as well as parents of young children, for example, may have a more relaxed shopping experience in front of the computer screen.

6. Saves time. So much of the vast variety of products and product information is easily searchable. Plus, there is no traveling, parking, and walking involved.

7. Environmental Benefits. Recent studies are showing that shopping online leads to reduced fuel consumption and air pollution, because so much of our car travel is dedicated to shopping. Plus, shopping online reduces the need for print catalogs and excess packaging. And downloadable items purchased online eliminate the need for any kind of material goods at all.
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How to Choose the Right Keywords using Keyword Analysis

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You must do a keyword analysis in order to make sure you are choosing the right keywords for your website. A lot of companies make the mistake of creating their website using keywords they assume people would use to find their website. There is sometimes a difference in the keywords you would use in searching for your website and what your potential customers would use in searching for your website.
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Do-it-Yourself Online Marketing (SEO)

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You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.
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Internet Marketing

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The majority of businesses these days put a lot of time and effort into Internet marketing. Through this method, the whole planet is a potential market place, but great care has to be taken to ensure your business is projected in the right way. As with any other sort of marketing, such as press, TV or radio, you want to reach the people who are likely to become customers for your goods or services.
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5 Secrets To Building Adsense Success

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Google Adsense is a simple online business model where you allow advertisers to show their relevant advertisements (in short ads) on your website. When your visitors click on their ads, you earn a fee.

This pay-per-click model gives a good passive income which can grow to very big sizeable earnings if done correctly. However, in order to be successful in building up this passive income, you must get 5 secret components done correctly.
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