My research department doesn’t know it, but I’m killing all our focus groups.” So spoke Cammie Dunaway, chief marketing officer at Yahoo! Inc. (YHOO ), at a Silicon Valley conference in September. Dunaway doesn’t plan to harm the groups of innocents that marketers have long assembled in beige conference rooms to observe behind two-way mirrors, like zoo animals, as they hold forth about coffee and shampoo preferences. But she does want to put the two-way-mirror manufacturers out of business.
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Category Archives: Focus Group
Steve Jobs and the focus group
One of the great things about Steve Jobs is what comes out of his mouth.
The CEO of Apple Computer is a master of hype, hyperbole and the catchy phrase. Even when he’s trying to talk normally, brilliant verbiage comes tumbling out.
Here’s a selection of some of the most insanely great things the man has said, organized by topic: innovation and design, fixing Apple, his greatest sales pitches, life’s lessons, taking the fight to the enemy and Pixar.
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