First, you’ll have to tell Google whether you’re a company or a one-man
show. That’s important because it tells them where to send the money. (In
general, it’s better to get your money by direct deposit; Google charges for express mail checks.) You’ll also have to choose whether you
want content-based ads, search ads or both. (Content-based ads are
better but I’ll tell you how to benefit from each.)
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Category Archives: Advertising
Media Report: Blog, Podcast and RSS Advertising Outlook
Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media – and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757.0 million in 2010.
The blog ad market is the largest of the three, at $16.6 million accounting for 81.4 percent of total advertising in 2005, followed by podcast advertising at $3.1 million and RSS at $650,000.
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