My research department doesn’t know it, but I’m killing all our focus groups.” So spoke Cammie Dunaway, chief marketing officer at Yahoo! Inc. (YHOO ), at a Silicon Valley conference in September. Dunaway doesn’t plan to harm the groups of innocents that marketers have long assembled in beige conference rooms to observe behind two-way mirrors, like zoo animals, as they hold forth about coffee and shampoo preferences. But she does want to put the two-way-mirror manufacturers out of business.
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Monthly Archives: June 2006
Internet advertising up 38 percent in first quarter
U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web, according to data released on Tuesday.
The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo Inc. and Google Inc. , which are benefiting as consumers spend more of their media and purchasing time on the Internet.
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10 Creative Ways to Get Public Relations
On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take you where you want to go.
Here are some creative ideas to get the quality of PR that can enhance your reputation and grow your business.
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