The Web 2.0 Awards: Well-executed link bait development (PR to you and me) courtesy of SEOMoz. Look, press releases! Comes complete with vacuous phrases like “the Web 2.0 Awards help define the emerging area known for fusing new technology and social expression, empowering users to do more with the Internet”.
Will work well (for a little while) for Web 2.0, and other tech buzz topics. Less well for, say, selling loans 🙂