In workhappy, as part of the promotion of his new book “Small is the New Big“, Seth Godin shares 5 good advices for entrepreneurs. Of them, which I believe stands out is the fifth one.

5. Failure to measure

All the previous advices (to strain very much, to make efficient expenses, to understand what is and does your company, and to listen to other people) would not have any value if you don’t test and measure insistently your mistakes.

Remember, do your work, eliminate everything that must not be done and repeat them.

Link | The top five mistakes entrepreneurs make when they market