Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media – and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757.0 million in 2010.
The blog ad market is the largest of the three, at $16.6 million accounting for 81.4 percent of total advertising in 2005, followed by podcast advertising at $3.1 million and RSS at $650,000.
Home » Archives » 2006 » Apr » 12 » Triple-Digit…
Triple-Digit Growth for Blog, Podcast and RSS Advertising
Blog, podcast, RSS ad spend by category
Click to enlarge
Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media – and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757.0 million in 2010.
The blog ad market is the largest of the three, at $16.6 million accounting for 81.4 percent of total advertising in 2005, followed by podcast advertising at $3.1 million and RSS at $650,000.
Related Topics
ad buying & planning
ad selling
alternative marketing
online ad market
publishing
research & stats
signs of what’s to come
syndication & RSS
text ads
weblog marketing
The blog market is expected to remain the largest of the three user-generated media in 2006, climbing 117.8 percent to $36.2 million. By 2010, however, blog ad spend is projected to account for 39.7 percent (at $300.4 million), behind podcast ad spend, which is expected to total $327.0 million, or 43.2 percent; RSS ad spend is projected to reach $129.6 million in 2010.
Technology, automobile and media brands have spent the most in user-generated media ad spend, $11.1 million, accounting for a combined 54.5 percent in 2005; food & beverage and apparel round out the top five categories, with 19.0 percent. Tech was the largest category in ad spend in 2005, at $4.0 million; auto was second with $3.9 million; media was third with $3.2 million.
Ad insertions through advertising networks (e.g., Pajamas Media and Federated Media for blogs; PodShow and PodTrac for podcasts; and Pheedo and FeedBurner for RSS feeds) and cost-per-click ads (e.g., Google AdSense) are the top two advertising methods, having generated $8.0 million and $7.8 million, respectively, in 2005. Advertising networks are the largest ad insertion method, accounting for 39.2 percent, or $8.0 million, of user-generated media spending in 2005, followed closely by click-through insertions at $7.8 million, or a 38.2 percent share.
However, affinity programs (such as LinkShare and Shareasale), which offer website publishers payment when a consumer purchases an advertised product online, are expected to be the fastest growing method from 2005-2010, growing at a compound annual rate of 130.8 percent.
National advertising dominates user-generated online media, accounting for 98.1 percent of total spending in 2005 at $20.0 million, but as more local content is created and the importance of local search increases, its share of ad spend is projected to grow to 9.3 percent in 2010.
VÃa marketingvox