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You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not […]
Filed by Tom at June 20th, 2006 under Marketing, Web search market, Small Business, Internet Marketing, Seo
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On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take you where you want to go.
Here are some creative ideas to get the quality of PR that can enhance your reputation and grow your business.
1. Create a holiday. In 1991, while teaching business etiquette courses, Jacqueline Whitmore, […]
Filed by Tom at June 1st, 2006 under Business, Marketing, Public Relations
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Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media - and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media. Total […]
Filed by Tom at April 15th, 2006 under Business, Marketing, Business Blogging, RSS, podcast, Blog, Advertising
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When we’re bombarded with images of gorgeous celebrities who seem to lose weight in the time it takes us to eat a Danish pastry, it’s no wonder we’re often tempted to cut our already low calorie intakes in an effort to shift an extra pound or two each week.
But surprisingly, rather than helping us to […]
Filed by Tom at April 12th, 2006 under General, Marketing, Dieting
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“I don’t know the key to success, but the key to failure is trying to please everybody.”–Bill Cosby
Have you ever had clients that were more trouble than they were worth? Maybe they were always late to pay, or didn’t do what they said they’d do. Maybe you just had a personality clash, or they expected […]
Filed by Tom at April 10th, 2006 under Business, Marketing, Small Business, Clients
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You’ve heard marketing and advertising gurus quip, “Sell the sizzle, not the steak.” Advertising initiatives best reach their target audience with benefits and the “wow” effect, not the value or features of their product or service. This may work well to get customers in the door. But once they’re in, you better have some substance. […]
Filed by Tom at April 10th, 2006 under Business, Marketing, Small Business
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So you want to make money with Google Adsense? I don’t blame you, who doesn’t want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).
Before we get into it, learn more about Google Adsense here:
http://www.google.com/services/adsense_tour/
First and foremost is: Positioning
Where you position your Adsense […]
Filed by Tom at April 2nd, 2006 under Marketing, Google, Google Adsense, Ads, Web search market
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One of the great things about Steve Jobs is what comes out of his mouth.
The CEO of Apple Computer is a master of hype, hyperbole and the catchy phrase. Even when he’s trying to talk normally, brilliant verbiage comes tumbling out.
Here’s a selection of some of the most insanely great things the man has said, […]
Filed by Tom at March 31st, 2006 under Business, Marketing, Apple, Focus Group, Steve Jobs
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Microsoft Corp. announced yesterday new branding, a new licensing model and the road map for Microsoft Exchange Hosted Services EHS, formerly known as FrontBridge Technologies Inc.
EHS is composed of four distinct services including Hosted Filtering, Hosted Archive, Hosted Continuity and Hosted Encryption. These services offer cost-effective hosted solutions to help ensure the security and high […]
Filed by Tom at March 31st, 2006 under Business, Marketing, Microsoft, technology, Branding, Hosted Services
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From time to time I find myself invited to brainstorm for people. This usually involves coming up with new ways my hosts might “add value to their revenue chain” or “leverage their brand.” To be perfectly honest, I’m not very good at it. I’ll explain why in a moment. First, though, here’s a little history […]
Filed by Tom at March 30th, 2006 under Marketing, Brainstorming
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