Four easy steps to apply in potential Small Business

Work.com brings a “Guide to start a Gardening Business”, to help you get started in turning your hobby into a successful gardening business, but we can apply in almost every new project.

 In their own words: “By learning about the many local, regional and national resources available , you can increase both knowledge and profit, and build a strong client base in your local community.”

They give four outstanding action steps that I summarize bellow:

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How to introduce 2.0 tools in your company

Are you thinking in introducing a 2.0 service in your company? Blogs, wikis, social nets … Is undoubtedly a complicated world in which some advices will not come badly. In that way, Dion Hinchcliffe offers nine ideas for those chiefs who consider putting their company in the Web 2.0 world.

The most important thing, affirms Hinchcliffe, is to assure the facility of use. That anyone is capable of using the new tool without a workshop. Without forgetting that we must explain the users why it has introduced and how it is going to do easiest their life.

As for the application control, we must support ourselves in a balance: Not to make it empty and clean, hoping the workers to contribute the whole content, or to exaggerate the fear of losing control on what the users do with our tool. Instead of censuring, intervene only if it is indispensable.

We neither must forget to include in our wiki or our social net an effective search service. This way, when we upload the company contents that the workers should know, they will be able to find them without problems.

But not everything is going to be a technique in this adventure: To have attorneys who really are interested in the project (even if they are external and not habitual ones of the company) and to insure that the tool solves users needs, will be also two essential points.

Source: ZDNet

Ten Entrepreneurial Mistakes

Paul Lemberg, bring us the “Ten Entrepreneurial mistakes”, we can usually find in our business path. He makes us remember that when we are novel is hard to avoid certain mistakes, but in his own words: “Many of the following mistakes are hard to avoid even if we are an old hand.”

1. Big Customer Syndrome. Following the new idea of diversifying our customer market, Lember affirms that: If more than 50 percent of your revenues come from any one customer you may be headed for a meltdown.

2. Creating products in a vacuum. After you or your team have a brilliant idea, don’t spend many time implementing it. And if you don’t get a good response, go on to the next idea.

3. Equal partnerships. Can seem fine and fair at a first glance, but as your personal and professional interests diverge, it is a sure recipe for disaster.

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Entrepreneurs, our best weapon

Actually, you can here about entrepreneurship almost everywhere, but to listen that this new culture of creativity has saved capitalism is quite surprising.

Newsweek made us remember than about 30 percent of the U.S labor force, run their own businesses and almost half of the university graduates start their own business during their careers.

Even most important, they confirm that most U.S. job growth and new technology comes from entrepreneurial companies instead of capitalism companies.

In other words, that old and strong capitalism became an entrepreneurial capitalism in order to survive in this changing world.

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Google will sell adds in fifty newspapers

Google will begin to sell advertising in 50 newspapers of the big USA cities, as the company announced yesterday, in diaries like The New York Times, The Washington Post and others newspapers like Gannet and McClatchy. Up to fifty newspapers and hundred advertisers will take part in this experiment.

And we said experiment because it is a three month long test, as an example of how Google tries to expand beyond the net, including projects of advertising in radio and television.

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The real value of mature IT workers

Forrester’s report defends the capacities and knowledge of mature workers as company assets.

In opposition with the British press and blogsphere that have filled lately with commentaries about how the path of new technologies, in continuous transformation, needs young workers, in conditions to fight with the digital age; now Forrester’s report tries to finish with this attitude of scorn towards the major IT workers.

The affirmation that claims that mature people have difficulties to adapt to technology is “irresponsible and simply false”, as Phil Murphy makes clear in his report, directed to “avoiding the war” between young and mature workers.

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How many Web sites are in Internet?

According to Web server’s last statistics elaborated by NetCraft, there are more than 100 million web sites in the whole world. As you can see in the graph, the growth has been enormous principally in the last 2 years. In August, 1995 they existed near than 19 thousand sites, in 2004 near than 50 million web sites and know more than 100 million.

According to the web statistics company, the main cause of this explosive growth of last two years, are blogs and small business web sites. Can you even imagine that? I do.

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So you want to start an online business?

Follow these five golden rules, says Michael Parsons, and nothing can possibly go wrong

At this point even the most cynical will probably concede that this internet thing is going to be around for a while. For good or ill, the audience is moving online, which means the people who serve the audience have to move with them, whether they’re selling TV, baked beans, or words. This means a lot of change: The Daily Telegraph is even going to a specially designed, brand new round office in Victoria as part of its belated conversion to the importance of new media. I’m sure they will be absolutely fine, as long as they study my five basic principles for understanding online publishing.

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Do-it-Yourself Online Marketing (SEO)

You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.
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