Do-it-Yourself Online Marketing (SEO)

You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.
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Media Report: Blog, Podcast and RSS Advertising Outlook

Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media – and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757.0 million in 2010.

The blog ad market is the largest of the three, at $16.6 million accounting for 81.4 percent of total advertising in 2005, followed by podcast advertising at $3.1 million and RSS at $650,000.
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Your Ideal Client? A Key Concept Small Business Marketing

“I don’t know the key to success, but the key to failure is trying to please everybody.”–Bill Cosby

Have you ever had clients that were more trouble than they were worth? Maybe they were always late to pay, or didn’t do what they said they’d do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client…a tiny voice that you didn’t listen to, that was probably overshadowed by the bigger voice that said, “Hey, it’s business; I’ll take it!”
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Small Business Marketing Secrets

You’ve heard marketing and advertising gurus quip, “Sell the sizzle, not the steak.” Advertising initiatives best reach their target audience with benefits and the “wow” effect, not the value or features of their product or service. This may work well to get customers in the door. But once they’re in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the “Wow Effect”? It just takes well executed strategic steps for business AND personal development:
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Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I don’t blame you, who doesn’t want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).

Before we get into it, learn more about Google Adsense here:

http://www.google.com/services/adsense_tour/

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won’t cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense “link units”, we can now add what looks like a “menu system” to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a “Google link units” to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.
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Steve Jobs and the focus group

One of the great things about Steve Jobs is what comes out of his mouth.

The CEO of Apple Computer is a master of hype, hyperbole and the catchy phrase. Even when he’s trying to talk normally, brilliant verbiage comes tumbling out.

Here’s a selection of some of the most insanely great things the man has said, organized by topic: innovation and design, fixing Apple, his greatest sales pitches, life’s lessons, taking the fight to the enemy and Pixar.
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The Problem With Brainstorming

From time to time I find myself invited to brainstorm for people. This usually involves coming up with new ways my hosts might “add value to their revenue chain” or “leverage their brand.” To be perfectly honest, I’m not very good at it. I’ll explain why in a moment. First, though, here’s a little history of brainstorming.

Brainstorming is a creative problem-solving strategy launched in 1953 in a book called Applied Imagination by Alex F. Osborn, an advertising executive. The basic idea is that when judgment is suspended, a bold and copious flow of original ideas can be produced. It’s very much a team effort — rather than getting bogged down in the judgments, personal criticisms and ego clashes that accompany the ownership of, and investment in, certain ideas, the team acts collectively.

When you’re brainstorming, ideas belong to no one and come from anywhere. Anything goes.
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