The Focus Group: Advertisers are inventing new ways into the consumer’s head

My research department doesn’t know it, but I’m killing all our focus groups.” So spoke Cammie Dunaway, chief marketing officer at Yahoo! Inc. (YHOO ), at a Silicon Valley conference in September. Dunaway doesn’t plan to harm the groups of innocents that marketers have long assembled in beige conference rooms to observe behind two-way mirrors, like zoo animals, as they hold forth about coffee and shampoo preferences. But she does want to put the two-way-mirror manufacturers out of business.
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Steve Jobs and the focus group

One of the great things about Steve Jobs is what comes out of his mouth.

The CEO of Apple Computer is a master of hype, hyperbole and the catchy phrase. Even when he’s trying to talk normally, brilliant verbiage comes tumbling out.

Here’s a selection of some of the most insanely great things the man has said, organized by topic: innovation and design, fixing Apple, his greatest sales pitches, life’s lessons, taking the fight to the enemy and Pixar.
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