Digg is for sale and not precisely for bargain. Michael Arrington asks for his creation the amazing quantity of 150 million dollars, something that doesnâ€™t seem to convince the possible buyers, between whom (it is said) is News Corporation.
And even when nobody denies that Digg should be one of the Web 2.0 pioneers, is discussed that they have so much traffic as says. Digg assures they have 20 million unique users a month and continue increasing. But ComScore’s external statistics, registered in September only 1.3 millions unique users, and a growth reduced from April. Of course, ComScore is not excessively trustworthy, but the difference is too big.
The certain thing is that, sooner or later, Digg was going to sell. Simply it doesnâ€™t turn out to be profitable and there is no one who supports the costs of broad band that they suppose. To have an idea, it is supposed that they use 75 servers to do the work of 25.
Brian Clark has published in the performancing blog three reasons why Delicious is better than Digg and this in order to a recent publication of him that was promoted both in Digg’s front page and in Delicious’s popular top.
Let’s see the three reasons for which he thinks Delicious is better and also a few own opinions that show the opposite:
3 reasons why Delicious is better than Digg
Reason #1: Bookmarks are enduring
Though it is true that we keep a web site to return when we have more time; mostly, the users of Delicious view the page as a resource to which they will be able to return again and again. With Digg, the user simply votes, being able to provide, or not, traffic. Digg has a short term effect.
It turns out that four months ago the freelance journalist Trent Lapinski received the order, for an On-Line, of writing an article about MySpace.
After he fulfill the researches and done the interviews, the owner of the Online newspaper (names have not been revealed) received News Corp’s threats. (Current owner of MySpace, of property of Ruphert Murdoch) that inquire not to publish the investigation, for being totally groundless.
So the On-line, to avoid any problem, did not publish the article. A few days ago, having recovered his author’s copyright, Trent Lapinski decided to publish his research in Walleywag, becoming cover in Digg and which affirmations we finished with few big signs of interrogation:
A new phrase starts taking force in the world of Internet marketing. As well as it is common to talk about the importance of the SEO (Search Engine Optimization) in a web life; with the emergence of increasingly dynamical social applications and sites, there arises also the importance of optimizing the web social communication, this optimization is known as SMO (Social Media Optimization).
The appearance of social communities, web portals 2.0, mashups, RSS and millions of blogs interacting, are changing the classic Internet traffic distribution. Before, traffic was provided almost only by the portals – seekers, now on the other hand many visits come for references. To close our eyes before this change, would be a great mistake.
For it, Rohit Bhargava started outlining the first directives to optimize the Web social communication, which they have been increasing and here I summarize.
Rules of Social Media Optimization
1. Increase your linkability: The first one and more important. The web has to stop being â€œstaticâ€ as possible.
When I sat down with Kevin Rose in his loft-style offices south of Market Street in San Francisco, I must admit I felt a tingle of anticipation. It wasn’t just that Rose was a founder of Digg.com, the “social news” website whose remarkable growth has made it one of the most buzzed-about startups around. Nor was it that Digg had reeled in a $2.8 million round of financing from an A-list assortment of investors including Greylock Partners, Omidyar Network, and Marc Andreessen. No, what set my pulse racing was the pair of labels attached to Rose in the press release announcing the financing: “media visionary” and “technology visionary.” I mean, how often do you get to meet the next Nicholas Negroponte?