Pat Croce, make us remember that in this new world full of competition, our best weapons are fresh ideas that can distinguish our products or services.
But yes, some times we can face a mental blank at our drawing board and then take us to the right moment to explore new ways to come up with creative thoughts.
Because thought its true, by learning their brainstorming patterns, we can demystify our creative thought processes and generate better ideas with more regularity; itâ€™s also true that activities as daydream considered by many as a waste of time are actually invaluable pieces of the creativity machine.
From time to time I find myself invited to brainstorm for people. This usually involves coming up with new ways my hosts might “add value to their revenue chain” or “leverage their brand.” To be perfectly honest, I’m not very good at it. I’ll explain why in a moment. First, though, here’s a little history of brainstorming.
Brainstorming is a creative problem-solving strategy launched in 1953 in a book called Applied Imagination by Alex F. Osborn, an advertising executive. The basic idea is that when judgment is suspended, a bold and copious flow of original ideas can be produced. It’s very much a team effort — rather than getting bogged down in the judgments, personal criticisms and ego clashes that accompany the ownership of, and investment in, certain ideas, the team acts collectively.
When you’re brainstorming, ideas belong to no one and come from anywhere. Anything goes.