Business, Marketing and Technology

You are browsing the archives of 2006 March.

Targeting cable TV ads to a particular neighborhood has always been tricky. In the past, if a local gas station wanted to advertise only to nearby households, the ad had to be cued up manually in the equipment shed where the area’s cable lines met. But Ted (a Visible World client) [...]

The search-engine giant has developed three technologies for offering wireless Internet access, and advertising, free of charge. Plus: London fights graffiti with cameraphones.

In 2003, the only other company that I was aware of that used a number to start off their company name was 37signals. I am sure there were more, but at that time on the web they were the only ones I could think of and therefore I didn’t see any issues with using a [...]

Stop letting good press releases go to waste! Put them to work for you with these nine tips for reusing your press release content.
What do you do with your press releases when you’re done with them? Do you file them away and forget about them? Or do they just get tossed in the trash? Well, [...]

I’ve been thinking about business blogging lately.
Partly because of a months-old post on Hugh McLeod’s blog about what comes after the Cluetrain, and a post he references on Marketing Hub.
But mostly because of a need in my present business venture to spend more time listening to real people in real jobs in real organizations that [...]

First there was FeedRinse. Some complained that they were stingy on the free feed filters. ZapTXT says true dat and offers the same service for nada. They screen your feeds for certain criteria and zing you an SMS, an e-mail or an IM. Great idea and they have a bookmarklet.

Google has admitted that it accidentally deleted its own official blog on Monday night. “We’ve determined the cause of tonight’s outage. The blog was mistakenly deleted by us (d’oh!) which allowed the blog address to be temporarily claimed by another user. This was not a hack, and nobody guessed our password. Our bad,” Jason Goldman, [...]

Bill Gates is pouring on the SOA sauce. Service-oriented applications will underpin Microsoft’s recently announced “Dynamics” product vision, which will start emerging over the next year. That’s the word from Chairman Gates in his keynote at Microsoft’s Convergence user conference in Dallas, as reported in Computer Business Review Online.
Microsoft is rallying the troops around its [...]

How many times have you been rebuffed by a machine, be it a vending machine swallowing your cash but keeping its soda, or a ticket machine refusing to give you a subway ticket in a foreign country? It happened to me, and I’m sure it happened to you too, and it’s very irritating. This is [...]

Former Massachusetts Chief Information Officer Peter Quinn, who was deeply involved of the OpenDocument vs. Microsoft format debate, has some advice for the open source community. If you want to get traction in commercial environments, lose the sandals and ponytails, Quinn said.
“Open source has an unprofessional appearance, and the community needs to be [...]