April 15, 2006
Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media - and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media. Total […]
Filed by Tom at April 15th, 2006 under Business, Marketing, Business Blogging, RSS, podcast, Blog, Advertising
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March 30, 2006
Its origin is in Web radio and audio blogs, but companies like IBM, Oracle, and Purina view podcasting as a new medium for hawking their wares.
It wasn’t long ago that podcasting was a fringe medium known only to aficionados of Web radio and audio blogs. But in just a few months, podcasting has jumped […]
Filed by Tom at March 30th, 2006 under Business, Business Blogging, technology, Internet, RSS, podcast
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Podcasts are like radio broadcasts for MP3 players, but that’s about where the similarity ends.
So let me say right off that I’m not trying to “sell” anything. “Podcasting” is becoming a bit of an overused buzzword in some circles, while others haven’t heard the first thing about it. It is a movement worth watching, but […]
Filed by Tom at March 30th, 2006 under Business, technology, Internet, RSS, Web Services, podcast
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