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Viral marketing online is a decade old this year and it’s getting hideously same-old, same-old boring. Which spells trouble, because viral’s all about not being boring.

Targeting cable TV ads to a particular neighborhood has always been tricky. In the past, if a local gas station wanted to advertise only to nearby households, the ad had to be cued up manually in the equipment shed where the area’s cable lines met. But Ted (a Visible World client) [...]

In 2003, the only other company that I was aware of that used a number to start off their company name was 37signals. I am sure there were more, but at that time on the web they were the only ones I could think of and therefore I didn’t see any issues with using a [...]

Stop letting good press releases go to waste! Put them to work for you with these nine tips for reusing your press release content.
What do you do with your press releases when you’re done with them? Do you file them away and forget about them? Or do they just get tossed in the trash? Well, [...]

1. The consumer is in control.
“We need to embrace the urgent implications of consumer control.” Jim Stengel, Global Marketing Officer, Procter & Gamble
2. The consumer is sceptical and increasingly resistant to advertising.
“In the US 69 per cent of consumers are interested in products and services that allow them to block, skip or opt out [...]

This week sees a marketing approach to the travelling business show, recognized by one and all as Carnival of the Capitalists makes a visit to Sam Decker’s (pictured below left) high quality business and marketing blog known as Decker Marketing.This week’s edition of Carnival of the Capitalists highlights some of the best bloggers writing on [...]