June 1, 2006
The Focus Group: Advertisers are inventing new ways into the consumer’s head
My research department doesn’t know it, but I’m killing all our focus groups.” So spoke Cammie Dunaway, chief marketing officer at Yahoo! Inc. (YHOO ), at a Silicon Valley conference in September. Dunaway doesn’t plan to harm the groups of innocents that marketers have long assembled in beige conference rooms to observe behind two-way mirrors, […]
Filed by Tom at June 1st, 2006 under Business, Focus Group, Advertising
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