News

April 12, 2006

Marketing, Dieting and Metabolism

When we’re bombarded with images of gorgeous celebrities who seem to lose weight in the time it takes us to eat a Danish pastry, it’s no wonder we’re often tempted to cut our already low calorie intakes in an effort to shift an extra pound or two each week.

But surprisingly, rather than helping us to […]

Filed by Tom at April 12th, 2006 under General, Marketing, Dieting
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The diet business: Banking on failure

The diet business has never been in better shape - unlike many of its customers. But with research suggesting 95% of slimmers regain the weight, does the diet industry rely on our failure to make its profits?

The business of slimming has had a well-documented meteoric rise.
From the lengthening queues at slimming clubs, to the […]

Filed by Tom at April 12th, 2006 under Business, Dieting
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