Finding Profits In Podcasting
Its origin is in Web radio and audio blogs, but companies like IBM, Oracle, and Purina view podcasting as a new medium for hawking their wares.
It wasn’t long ago that podcasting was a fringe medium known only to aficionados of Web radio and audio blogs. But in just a few months, podcasting has jumped [...]
Six Apart adds widgets to TypePad
Fresh off a $12 million capital infusion, Six Apart has joined the widget revolution, opening up its blog platform for developers to create companion applications for TypePad. So far, 33 TypePad widgets are available, ranging from commerce and games to content and search–and they are free. For example, Bunchball’s widget let bloggers to interact with [...]
9 Ways to Recycle a Press Release
Stop letting good press releases go to waste! Put them to work for you with these nine tips for reusing your press release content.
What do you do with your press releases when you’re done with them? Do you file them away and forget about them? Or do they just get tossed in the trash? Well, [...]
Business blogging: it’s not what you do, it’s who you become
I’ve been thinking about business blogging lately.
Partly because of a months-old post on Hugh McLeod’s blog about what comes after the Cluetrain, and a post he references on Marketing Hub.
But mostly because of a need in my present business venture to spend more time listening to real people in real jobs in real organizations that [...]
What should be your corporate blog’s URL?
I was asked via email by a reader whether a company’s blog should live at blog.mycompany.com or mycompanyblog.com.
If the blog will get more links by being at an arm’s length from the corporate site, then I’d have it on a totally separate domain.
For example, if a life insurance company had a blog about health and [...]
WordPress.com Is Not WordPress.org
Summary: WordPress.com offers free, instant blogging but lacks the full features of the WordPress platform.
A lot of clients are asking me about WordPress and how it stacks up to other blogging platforms like Blogger or Typepad. Only problem is: There are two types of WordPress: WordPress.org and WordPress.com.
AdSense blindness? Maybe that’s why those checks aren’t what they used to be
The MIT Advertising Lab has posted on how Jacob Nielsen’s Eyetracking Study Considers AdSense Blindness.
Nielsen has a workshop coming up that discusses how eyetracking can reveal usability insights. Relevant to bloggers is the conclusion that Is “text-box blindness” may be getting to be as bad as “banner blindness.” This may explain why some are experiencing [...]