Google Displays Ads Within Local Maps
Google started displaying ads Thursday within its local maps as the online search leader tries to find more ways to make money from the free services it has been introducing.
Ad Scientists Stir Up Online Brew
Targeting cable TV ads to a particular neighborhood has always been tricky. In the past, if a local gas station wanted to advertise only to nearby households, the ad had to be cued up manually in the equipment shed where the area’s cable lines met. But Ted (a Visible World client) [...]
Google experiments with map ads
Google is adding graphical advertisements to maps on its local search site, foreshadowing the use of its pop-up balloons for various types of information and activities, an analyst said Monday.
Greg Sterling, managing editor at The Kelsey Groupsaid Google representatives told him several weeks ago that the company plans to let businesses add advertisements and logos [...]
Official : PVR Ads Are More Effective
Johnnie and I spoke at the Market Research Society’s annual bash yesterday, at The Barbican in London. We did an overview of the user-generated world to an audience of about 200 before handing over to Dr Alastair Goode of Duckfoot and Julian Dobinson who heads up Sky Media’s research.Â
Alastair presented the findings of [...]