Google will begin to sell advertising in 50 newspapers of the big USA cities, as the company announced yesterday, in diaries like The New York Times, The Washington Post and others newspapers like Gannet and McClatchy. Up to fifty newspapers and hundred advertisers will take part in this experiment.
And we said experiment because it is a three month long test, as an example of how Google tries to expand beyond the net, including projects of advertising in radio and television.
If enough advertisers join the program, the newspapers might pay a commission to Google for provide new clients to them. Many people think that in this way, Google tries to bite a piece of the 49.000 million dollars tart that supposes the printed advertising. And for the newspapers it is the opportunity to accede to advertisers who had left printed towards the online or to small business that have never promised to be out of their local market.
Of course, one of the advantages that the program offers is that it will be simpler for advertisers, who instead of negotiating with every newspaper separately, will only have to contract Google, and the company will take charge of their campaign managing.