Digg is for sale and not precisely for bargain. Michael Arrington asks for his creation the amazing quantity of 150 million dollars, something that doesnâ€™t seem to convince the possible buyers, between whom (it is said) is News Corporation.
And even when nobody denies that Digg should be one of the Web 2.0 pioneers, is discussed that they have so much traffic as says. Digg assures they have 20 million unique users a month and continue increasing. But ComScore’s external statistics, registered in September only 1.3 millions unique users, and a growth reduced from April. Of course, ComScore is not excessively trustworthy, but the difference is too big.
The certain thing is that, sooner or later, Digg was going to sell. Simply it doesnâ€™t turn out to be profitable and there is no one who supports the costs of broad band that they suppose. To have an idea, it is supposed that they use 75 servers to do the work of 25.
There were already rumors in January that Yahoo was ready to pay 30 million dollars for the web, but ultimately everything stayed in nothing, with Digg’s official blog denying such negotiations. We will see how the topic ends this time.